When was the last time you saw a B2B website that really impressed you? A site that captured your imagination or one whose mix of the written word and visual language took you on a journey that caused you to take an action? If you have an answer to that, please comment on this post and include the URL. I will gladly post these examples in a subsequent post.
Raincastle's Web Design & Marketing Blog
Most marketers seek interactive ways to capture their prospects and customers attention, which is why we're seeing such an explosion of video and animated video content on the web and in social media.
When our clients ask about using video as a background for their websites, I tell them that if the video contributes to their overall message, it can be useful to communicate a lot of information quickly.
B2B brands don't have retail outlets and many do not have eCommerce capabilities. The website is often the #1 tool for building brand identity and for marketing. When creating a B2B website, internal resources are often stretched to the max, yet the urgency for the website to build brand awareness remains strong. To apply limited time and resources for the best results, consider these five tips: