Goals. What are your goals and challenges? Are you properly leveraging content to educate your potential customers and generate qualified leads?
Marketing. Do your taglines, product names and the words on your website generate interest and address your prospects' pain points?
Brand Messaging. Do your key themes, website copy, tagline, and product names generate interest and address your prospects' pain points?
Visual Brand. Does your visual brand identity positively or negatively impact your brand awareness and ability to generate sales?
Evaluation. Based on your goals, what's important to consider when selecting an agency.