RainCastle Creates Consumer Healthcare Transparency Website and Brand for Massachusetts
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RainCastle Creates Consumer Healthcare Transparency Website and Brand for Massachusetts

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As recently reported in this Boston Globe article, RainCastle has been chosen by CHIA (Center for Health Information and Analysis), a state government organization, to create the name, brand, marketing, design and development of a Consumer Healthcare Transparency website that will:

  • help consumers navigate and understand the Massachusetts healthcare system
  • present comparative costs of a wide range of medical procedures
  • provide quality and safety data regarding procedures
  • become a powerful resource for Massachusetts consumers to research their healthcare options

Since no website like this currently exists in Massachusetts, we will perform the following:

  • conduct interviews of healthcare experts and leaders
  • complete extensive UI/UX research and wire framing
  • integrate back-end data from state databases
  • conduct a competitive analysis of other states
  • create a unique name for the site
  • build the consumer healthcare transparency brand
  • write site copy
  • plan a launch marketing strategy

email-logo-betsey-lehman-center.pngThis tremendous opportunity leverages our strong collaboration with the Betsy Lehman Center — a state agency that uses research and communications to propel the efforts of providers, policymakers and consumers working toward safer healthcare in Massachusetts — for whom we built a website, interactive online tools, animated videos and their overall brand.

We are honored and excited to be embarking upon this highly public initiative in collaboration with CHIA, which will have a positive impact on the citizens of Massachusetts! Look for more updates on this comprehensive project.

Very Best,

Paul Regensburg

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Paul Regensburg
President, Creative Director
Raincastle Communications

(617) 553-5170
pregensburg@raincastle.com