I thought you might be interested to read my Guest Blogpost for "Beyond the Hype," the blog for our partner, Lois Paul and Partners. The piece was for their Digital Leaders Series and focuses on the marriage between brands and social media stategy.
The article also discusses how social media may be a benefit to your brand, including brand and message proliferation as well as some best practices to keep in mind. Finally, I give my take on the future of social media and some solid advice to anyone thinking about getting involved in social media for the first time.
Click here to visit with the piece. And thank you so much for your interest.