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The Importance of Hiring the Right Branding Company

Posted by Paul Regensburg on Jan 21, 2020 5:47:29 PM

The Importance of Hiring the Right Branding Company

The importance of rock-solid branding cannot be overstated. Your brand is the first impression your customers get of your company and its products. It establishes your image, what you do, what you value, and where you plan to go from here.

Small businesses may hesitate at investing upfront in branding materials, but that’s precisely the right time to do so. By solidifying your image and communication early on, you can have a much more secure foothold in your market from the get-go.

At RainCastle, we can help you get started with whatever branding needs you have, whether it’s as simple as a logo or as a complex as a website design or content marketing plan. We’ve worked with small and mid-sized businesses across a variety of industries.

Our clients have been so impressed with our work that we’re one of the top branding companies in Boston on Clutch, a B2B reviews platform.

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Their methodology ranks market leaders based on data and client satisfaction. You can also find us among the leading branding agencies in Boston on the B2B buyers’ resource The Manifest.

One of our satisfied clients is Mitokinin, Inc, a biotech firm that needed a boost to its online presence. We designed a WordPress website for them along with brand elements, such as presentation materials and copy, to make them look as professional as possible.

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The website has launched and earned compliments on its polished appearance. As a result of that, combined with our ability to meet deadlines and communicate complex topics to lay people, we earned perfect scores from Mitokinin, Inc.

Another satisfied customer of ours is Coretelligent, a managed IT services provider. We revamped their go-to-market strategy, updated their content and website, and provided other services related to digital marketing and SEO.

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The project’s scope expanded over time, but we were more than up for the challenge. We still met Coretelligent’s original deadline without sacrificing quality or results.

“Our web traffic, web traffic capture, and SEO footprint have all improved exponentially. Our lead generation through web-based visitors has improved as well. It has been a complete success story from soup to nuts, so we can’t say enough positive things about the experience and the finished product.” — Kevin Routhier, CEO, Coretelligent

Interested in learning about our other success stories? Check out our Clutch profile. You can contact one of our experts today to get started on your business’s next communication problem or brand idea. We’re ready for it all.