Recently a client of ours for whom we do everything from web site work to direct marketing asked us to place a QR code on their next print ad. A QR code, for those unfamiliar, is a digital fingerprint — that looks like a square made up of a seemingly random organization of pixels — that when scanned with a smart phone, sends the user to a web page where the user can take advantage of an offer, buy an item, learn more etc.. In order to do this, the smart phone user must first download a “QR Reader, ” which will enable their smart phone to capture the data.
Raincastle's Web Design & Marketing Blog
What does the recession have in common with the average B2B website? In both cases, customers are conspicuously absent.
First of all, let’s get this out of the way. For those of you who don’t know, Don Draper is the protagonist in the TV series, Mad Men, which takes place around 1960 in the office of fictitious ad agency, Sterling Cooper. For six years, I’ve watched Don’s character unfold. The similarities between us are evident.