Experience Matters 25 Years of Solving Nearly Every Kind of Communications Challenge


Raincastle's Web Design & Branding Blog

Posted by Paul Regensburg on Jul 8, 2020 9:43:09 PM


Part 3: CoronAlignment  

We've lost alignment over social distancing and mask wearing

As designers, we always look to achieve balance, harmony and order in a layout so that our clients will focus on the message rather than mechanics of whatever communications we’re presenting. Letters and words are our bread and butter and making their message clear and compelling to everyone by applying best design practices is always the goal. Depending on our assignment, those best practices include employing any one of four common types of typographical alignment – left-aligned, right-aligned, centered, and justified. For the most part we don’t mix these alignments in a communication because that would confuse our audience, create dissonance and engender a lack of trust, which is why alignment is so important.

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Tags: coronavirus / pandemic / alignment
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