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Raincastle's Web Design & Branding Blog

Posted by Paul Regensburg on Jul 1, 2013 11:03:00 PM

"Designed by Apple in California," Is it New Coke?

I've purposefully not consulted the blogosphere or Twittersphere to give myself the space to consider Apple's new brand campaign, titled "Designed by Apple in California." 

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Tags: advertising / branding / brand messaging / brand loyalty / design / B2C / rebranding / brand / differentiation / design and business
16 comments / Click here to read comments

Jul 12, 2012 4:13:00 PM

Capitalizing on a Trend: the merits of "Catvertising"

Catvertising is the future, and we're on board.

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Tags: advertising / user experience / brand loyalty / viral / trends
152 comments / Click here to read comments

Jun 14, 2012 10:38:00 AM

3 Steps to Building Brand Loyalty Using Social Media

There’s still concern in the B2B community about just how important social media is in creating and sustaining relationships with partners and clients. But when it comes to building brand loyalty online, social media is the most beneficial tool available.

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Tags: client service / client relationships / B2B / social media / brand messaging / Facebook / Twitter / brand loyalty
17 comments / Click here to read comments