I've purposefully not consulted the blogosphere or Twittersphere to give myself the space to consider Apple's new brand campaign, titled "Designed by Apple in California."
DrivingRain:
Raincastle's Web Design & Branding Blog
Posted by Paul Regensburg on Jul 1, 2013 11:03:00 PM
"Designed by Apple in California," Is it New Coke?
Tags:
advertising /
branding /
brand messaging /
brand loyalty /
design /
B2C /
rebranding /
brand /
differentiation /
design and business
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Catvertising is the future, and we're on board.
Tags:
advertising /
user experience /
brand loyalty /
viral /
trends
152 comments / Click here to read comments
There’s still concern in the B2B community about just how important social media is in creating and sustaining relationships with partners and clients. But when it comes to building brand loyalty online, social media is the most beneficial tool available.
Tags:
client service /
client relationships /
B2B /
social media /
brand messaging /
Facebook /
Twitter /
brand loyalty
17 comments / Click here to read comments