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Raincastle's Web Design & Marketing Blog


Posted by Paul Regensburg on Jun 10, 2013 4:49:00 PM

Creating Websites People Love

We create websites people love. Of course I can't say that officially — although it's true — as HubSpot has already created a great campaign around "love."
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Tags: marketing / web design / B2B / branding / copywriting / mobile / brand messaging / content creation / brand / trends / HubSpot positioning
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Posted by Paul Regensburg on Mar 11, 2013 11:43:00 AM

Improving User Experience through Digital Storytelling

In a previous post, Three Cases of Websites Using Modern design Techniques, I touched upon some of the exciting new design techniques — that have become available on the web—which are beginning to change the face of the modern website. Digging down a level, these design techniques exist to serve your company's need to tell your brand story. The speed at which business is being done and the amount of noise you must cut through have elevated the need for distinctive, on-brand digital storytelling.

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Tags: web design / user experience / mobile / brand messaging / Flash / differentiation / design and business / HTML5
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Posted by Paul Regensburg on Jan 22, 2013 4:34:00 PM

Three Cases of Websites Using Modern Design Techniques

As visual storytellers, we are always looking out for exciting new online tools and techniques to build strong digital brands. Up until fairly recently, for the most part, websites have guided users down the navigational path using the “page paradigm.” On a typical site, one is met with a top navigation, and dropdown menus that when clicked transport you to an internal page that has the limited content predefined by the information architecture. This has been fine overall and we’ve built and continue to build many successful websites using this approach.

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Tags: web development / technology / web design / brand messaging / responsive design
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Posted by Paul Regensburg on Aug 8, 2012 9:15:00 AM

Brand Positioning and Messaging Demystified

We do a lot of work for clients in the technology and sciences fields and are continually amazed by the endless acronyms that seem so routine in these fields, but for a relative outsider can sometimes feel daunting. Working with such a client recently on a branding project, I was reminded that the branding work we do is just as full of industry insider terms that can be confusing or seem arcane. This is especially true because even branding experts sometimes play fast and loose with the terminology.

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Tags: brand messaging / brand positioning
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Jun 14, 2012 10:38:00 AM

3 Steps to Building Brand Loyalty Using Social Media

There’s still concern in the B2B community about just how important social media is in creating and sustaining relationships with partners and clients. But when it comes to building brand loyalty online, social media is the most beneficial tool available.

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Tags: client service / client relationships / B2B / social media / brand messaging / Facebook / Twitter / brand loyalty
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