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Posted by Paul Regensburg on Aug 8, 2012 9:15:00 AM

Brand Positioning and Messaging Demystified

We do a lot of work for clients in the technology and sciences fields and are continually amazed by the endless acronyms that seem so routine in these fields, but for a relative outsider can sometimes feel daunting. Working with such a client recently on a branding project, I was reminded that the branding work we do is just as full of industry insider terms that can be confusing or seem arcane. This is especially true because even branding experts sometimes play fast and loose with the terminology.

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Tags: brand messaging / brand positioning
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