Experience Matters 25 Years of Solving Nearly Every Kind of Communications Challenge

DrivingRain:

Raincastle's Web Design & Branding Blog

Posted by Paul Regensburg on Sep 1, 2015 8:30:00 AM

Five Reasons You Need an Agency & Five Reasons You Don't

I've spent considerable time as an agency owner putting myself in the shoes of our clients and prospects to better understand when an agency like ours, or any agency — creative, brand, web, inbound marketing, etc.— is the right investment and when it isn't; here are my insights.

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Tags: marketing / B2B / branding / website / brand / inbound marketing
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Posted by Paul Regensburg on Aug 18, 2015 8:30:00 AM

How a Concise Brand Strategy Will Save Your Website Project

You are in charge of Marketing. Your competitor just launched a new site. And it's good. They have case studies, testimonials, video and interactive diagrams. What's even more disconcerting is that they are telling a compelling story with a point of view. Their copy is solid, design is modern; They got their branding right. 

Your CEO is not happy, wants to see something done about it and wants results fast... but within a budget. How do you get it done?

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Tags: web design / B2B / branding / brand messaging / design / rebranding / brand / brand positioning / analytics
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Posted by Paul Regensburg on Aug 5, 2015 8:30:00 AM

How to Become a Marketing Mind Reader

My mother taught me how to write. My father taught me how to defend myself (verbally). Art Center College of Design taught me how to present my ideas. But none of these venerable resources taught me how to read minds. What does mind reading have to do with marketing or design: practically everything.

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Tags: marketing / web design / B2B / branding / rebranding / brand / design and business / Web Design Strategy / Marketing for Consultants / branding for websites
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Posted by Paul Regensburg on Jul 22, 2015 8:30:00 AM

How Working on Your Website Improves Your Brand & Business

The other day, I saw a website for an agency that uses the tagline, "We Work on Your Business, Not Just Your Website." I related to the line's strategic positioning and have to admit to being disappointed that I hadn't come up with it myself.

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Tags: marketing / web design / B2B / branding / brand messaging / design / rebranding / website / brand / taglines
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Posted by Paul Regensburg on Jun 23, 2015 8:24:24 AM

How Your Rebranding Strategy Leads to More Sales

Our staff has marveled at just how frequently the companies for whom we have provided brand strategy, visual branding and website redesign, have been purchased by larger companies not long afterward.

Soon after we provided branding and web design for our client, Predilytics, a predictive analytics company, they successfully sold their company to Welltok, Inc.

Again, shortly after creating a comprehensive rebrand and launching a new identity for Unica Corporation, they successfully sold to IBM. At about the same time, our client, Netezza, was also sold to IBM. There was also Coley Pharmaceuticals and Targanta Therapeutics; these are but a few client transactions that have happened not long after our collaborations were completed.

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Tags: client relationships / branding / Adobe / brand / mergers & acquisitions
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