Experience Matters 25 Years of Solving Nearly Every Kind of Communications Challenge


Raincastle's Web Design & Branding Blog

Posted by Paul Regensburg on Jun 7, 2012 9:57:00 AM

This is the Era of Brand (Loyalty)

In my last blogpost, I talked about this being the Era of Design. I made the statement, “great design is about inventing and sustaining a vision.” I think that statement actually begins to describe the role of a brand more than design. Great design is about elegantly solving a particular problem, be it creative, technical or business in nature.  

Read More

Tags: client relationships / B2B / branding / Internet marketing / brand messaging / Facebook / Twitter / B2C / Mad Men
8 comments / Click here to read comments

Posted by Paul Regensburg on Apr 13, 2012 8:00:00 AM

Clayton Christensen: Applying the Theory of "Jobs-to-be-Done"

RainCastle is pleased to be collaborating with Harvard Business School professor, Innosight cofounder, and disruptive innovation pioneer Clayton Christensen to create his new website, to be launched in May. The web design process incorporates Clay's famous "Jobs-to-be-done" theory.

Read More

Tags: web development / client relationships
10 comments / Click here to read comments

Apr 9, 2012 11:19:00 AM

What Today’s Marketing Numbers Mean for Your B2B Business – Part 1: Email Marketing

Last week’s post featuring illuminating statistics from the NEDMA Marketing Technology Summit brought on a slew of questions: how do you turn today’s marketing numbers into actionable campaigns?

Read More

Tags: client relationships / B2B / email marketing
4 comments / Click here to read comments

Posted by Paul Regensburg on Mar 9, 2012 4:18:00 PM

Building Client Trust in Internet Marketing

Our clients and partners are a bright bunch; highly educated and accomplished in their fields. So it has surprised me lately in a few conversations about internet marketing, social media, content marketing, etc., that they can be uncertain or uneducated about it. It’s interesting to see that in the world with everything at our fingertips, we can still live in our own bubbles.

Read More

Tags: client service / client relationships / email marketing / lead generation / Internet marketing / content creation
5 comments / Click here to read comments

Jan 27, 2012 3:23:00 PM

Providing Incentive Prizes for Positive Online Reviews: Resourceful or Cheating?

Internet marketing is seeing nothing but growth. But in the past year, we’ve seen specifically a greater influence placed on customer reviews through review sites such as Yelp, forum sites like Quora, and social media reviews and recommendations.

Read More

Tags: client relationships / Internet marketing / content creation
2 comments / Click here to read comments