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Posted by Paul Regensburg on Dec 19, 2011 2:01:00 PM

Discomfort is the New Comfort Zone

Tom Friedman of the New York Times writes eloquently about the effects of globalization and technology on governments and companies. In his excellent Sunday Op-Ed, titled, “Help Wanted,” he talks about today’s era as one of the “great unravelings,” on par with the periods after the two World Wars, when countries, even continents, were being reborn amidst uncertainty.

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Tags: client relationships / marketing ecosystem
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Posted by Paul Regensburg on Apr 28, 2011 4:20:00 PM

5 Characteristics to Seek When Choosing a Web Design Agency

There are tons of "5 Best Reasons…" blogposts about what to look for when hiring an agency, so I'm going to try not to do the done thing. When I think about what makes a firm worthy, I think the issue of characteris often sublimated in favor of what an agency does, what name brand clients they have, how slick their portfolio looks or maybe how embedded they are in social media. The characteristics that lead to great work and strong relationships are, in no particular order, awareness, curiosity, empathy, humor and objectivity.

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Tags: web design / client service / client relationships
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Posted by Paul Regensburg on Apr 7, 2011 4:04:00 PM

Three Keys to Better Web Site Development Client Service

You might think that after seventeen years of designing web sites so much of the process would be boilerplate. You’d be wrong. While our internal processes are rock solid and and instill confidence, every client relationship and thus every job is just enough different to keep us on our toes. That said, there are some universal principals for building successful long-term client relationships in the web business.

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Tags: web development / web design / client service / client relationships / B2B
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Posted by Paul Regensburg on Nov 17, 2009 9:36:00 AM

5 Things I’ve Learned about Blogging in the First Month

I've been blogging for a month and am taking a decidedly organic approach by writing about whatever issues are on my mind. This may be a bit scattershot, but it's natural to me and I am beginning to formulate thoughts about what will make the blog successful. Here are 5 things I've learned in creating an effective blog. 

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Tags: client relationships / writing / Mad Men / blogging
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Posted by Paul Regensburg on Nov 12, 2009 9:33:00 AM

5 Tips For Creating a Tagline That Your Client Will Fall in Love With

There are plenty of tips for creating a tagline your client will fall in love with. These are on the top of my list.
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Tags: client relationships / branding / brand messaging / differentiation / taglines
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