I read a solid post from the folks at Impact titled, What is Quality Content? It was predicated on the idea, "Quality content is evergreen; it stands the test of time and keeps people coming back for more." The post provides a useful set of rules, that when followed, enable one to fulfill this description of "quality content."
Tags:
marketing /
copywriting /
content creation /
content marketing /
Quality Content
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Inbound marketing is sometimes passed over in favor of traditional marketing because it seems too complex or too time consuming. But in most cases it's more cost-effective, measurable, and successful… when done correctly.
Tags:
marketing /
marketing ecosystem /
Internet marketing /
measurement /
brand messaging /
content creation /
inbound marketing
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In our data and analytics driven marketing world, why would something so touchy feely, so ethereal and hard to quantify as brand personality be something you care about?
Everyone wants to be Apple. Everyone wants to, "Think Different."
Tags:
B2B /
branding /
copywriting /
content creation /
design /
brand /
design and business
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In "How to Build a B2B Website That Serves Multiple Audiences, Part I," I discussed the B2B branding and website design implications of how to create a website that effectively speaks to two or more disparate audiences. In this second part, I will adress this "multi-audience" web problem from the perspectives of information architecture, content creation and SEO.
Tags:
B2B /
information architecture /
SEO /
content creation /
website /
trends
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Maybe it is the function of the multi-product, multi-tasking, multi messaged nature of businesses these days but it seems that practically all of our clients share a common problem, which is how to create B2B websites that effectively speak to two or more disparate audiences — without diluting the user experience for each of those audiences. In this two-part blog post, I will address this "multi-audience" web problem, which spans brand, design, information architecture, content creation, and SEO.
B2B Branding for Multiple Web Audiences
Tags:
web design /
B2B /
content creation /
design /
responsive design /
website /
brand /
trends /
branding for websites
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