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Posted by Paul Regensburg on Sep 18, 2015 9:27:01 AM

How to Develop Quality Content

I read a solid post from the folks at Impact titled, What is Quality Content? It was predicated on the idea, "Quality content is evergreen; it stands the test of time and keeps people coming back for more." The post provides a useful set of rules, that when followed, enable one to fulfill this description of "quality content."

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Tags: marketing / copywriting / content creation / content marketing / Quality Content
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Posted by Paul Regensburg on Jan 28, 2015 9:56:00 AM

Brand personality: who really cares?

In our data and analytics driven marketing world, why would something so touchy feely, so ethereal and hard to quantify as brand personality be something you care about?

Everyone wants to be Apple. Everyone wants to, "Think Different."

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Tags: B2B / branding / copywriting / content creation / design / brand / design and business
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Posted by Paul Regensburg on Apr 15, 2014 8:42:00 PM

Has Your Website Entered the 4th Dimension?

For much of the life of the commercial web, websites were one dimensional, essentially online brochures that over time became large and often unruly repositories of tactical content. But, in just a few short years after the recession, websites have catapulted to the 4th dimension.

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Tags: web design / brand messaging / information architecture / copywriting / mobile / brand positioning / design / brand / content marketing
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Posted by Paul Regensburg on Mar 25, 2014 3:55:00 PM

5 Reasons Why Most Websites Look the Same Today

Just last year we won a terrific job by showing the client 10 competitor sites, which all looked almost exactly like theirs. The need for differentiation was alive and well.

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Tags: web design / web development / copywriting / content creation / mobile / mobile web / content marketing
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Posted by Paul Regensburg on Feb 9, 2014 4:05:00 PM

SEO Tips for 2014

 If one believes that in life nothing is permanent, then the constant changes in the science of SEO are just a fact of life. But for those who tend to get uncomfortable with things arcane, it's good to refresh yourself now and then. Managing your website's SEO in 2014 looks a little different than it did in 2004.

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Tags: copywriting / SEO / content creation / writing / website / content marketing / inbound marketing / keywords / HubSpot Tips
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