I've seen many clients, who with the best of intentions fall into the same rut year after year. There are certain universal truths about successful websites; one of them is that on website projects that include a quality content editor as part of the dedicated team, the process is smoother, stays on schedule and client satisfaction is high.
Tags:
web development /
copywriting /
user experience /
brand messaging /
content creation /
writing /
brand
9 comments / Click here to read comments
Tags:
marketing /
web design /
B2B /
branding /
copywriting /
mobile /
brand messaging /
content creation /
brand /
trends /
HubSpot positioning
12 comments / Click here to read comments
If you've ever struggled to convey a lot of information in an email — knowing the recipient or recipient type (hint: client) doesn't read, but skims content — and did not receive any response, then the article I just read in Fast Company is for you.
Tags:
branding /
copywriting /
writing /
inbound marketing
41 comments / Click here to read comments
We like to say that your website is a living, growing thing; it's not static, but rather constantly changing. Many people believe that maintaining a website is a lot of unnecessary work, so we've brainstormed six quick ways to revitalize your website that will improve your design, marketing, and visitor engagement.
Tags:
marketing /
web design /
copywriting /
SEO /
lead generation /
content creation
8 comments / Click here to read comments
Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost immediately.
Tags:
copywriting /
lead generation /
Internet marketing /
content creation /
graphic design
2 comments / Click here to read comments
