Experience Matters 25 Years of Solving Nearly Every Kind of Communications Challenge

Raincastle's Web Design & Marketing Blog

DrivingRain

Aug 9, 2011 1:25:00 PM

Copywriting For the Web Part 3: How To Write to Your Audience

After examining Parts 1 and 2 of Copywriting for the Web: the three C's and five great examples of writing for the web, it's time to concentrate on addressing the right people.

Read More

Tags: branding / copywriting
1 comments / Click here to read comments

Jul 18, 2011 5:07:00 PM

Copywriting for the Web Part 2: Five Great Examples of Writing for the Web

Now that we've examined the "three Cs" – be clear, concise, and compelling – it is easy to see where they come into play when writing web content. But good content also needs to be styled, in form and function.

Read More

Tags: copywriting / brand messaging / content creation
1 comments / Click here to read comments

Jul 6, 2011 5:00:00 PM

Copywriting for the Web Part 1: The “Three Cs”

Copywriting for the web can be difficult for any writer. It requires you to hone in on a specific audience, simplify many aspects of your business or organization, work with quantities of pre-existing content, and create compelling copy that is easily “scannable” for over-stimulated web audiences.

Read More

Tags: web development / copywriting / content creation
2 comments / Click here to read comments

Posted by Paul Regensburg on Apr 15, 2011 4:07:00 PM

Avoiding a Website Marathon with Good Client Service

Next week is Marathon Monday in Boston, which got me thinking about "marathon web projects."What the Boston Marathon and marathon web projects have in common are that both can be painful, long and tedious. Where they differ is that running in the Boston Marathon can result in a feeling of deep accomplishment. Marathon web projects are…less satisfying.

Read More

Tags: web development / web design / client service / branding / copywriting
1 comments / Click here to read comments

Posted by Paul Regensburg on Feb 23, 2011 1:55:00 PM

Five Mistaken Assumptions about Web Site Development Projects

I love a surprise! Only just don't give it to me on a web site development project. I feel pretty safe assuming my clients would agree with this. For those of you who are not web development professionals and find yourself running a web project, I thought it would be useful to dispel five mistaken assumptions about the web development process. Each of the next five posts will address one of these assumptions:

Read More

Tags: web development / CMS / web design / copywriting / information architecture / SEO
4 comments / Click here to read comments