Raincastle's Web Design & Marketing Blog
Now that we've examined the "three Cs" – be clear, concise, and compelling – it is easy to see where they come into play when writing web content. But good content also needs to be styled, in form and function.
Copywriting for the web can be difficult for any writer. It requires you to hone in on a specific audience, simplify many aspects of your business or organization, work with quantities of pre-existing content, and create compelling copy that is easily “scannable” for over-stimulated web audiences.
Next week is Marathon Monday in Boston, which got me thinking about "marathon web projects."What the Boston Marathon and marathon web projects have in common are that both can be painful, long and tedious. Where they differ is that running in the Boston Marathon can result in a feeling of deep accomplishment. Marathon web projects are…less satisfying.
I love a surprise! Only just don't give it to me on a web site development project. I feel pretty safe assuming my clients would agree with this. For those of you who are not web development professionals and find yourself running a web project, I thought it would be useful to dispel five mistaken assumptions about the web development process. Each of the next five posts will address one of these assumptions: