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Posted by Paul Regensburg on Jul 1, 2013 11:03:00 PM

"Designed by Apple in California," Is it New Coke?

I've purposefully not consulted the blogosphere or Twittersphere to give myself the space to consider Apple's new brand campaign, titled "Designed by Apple in California." 

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Tags: advertising / branding / brand messaging / brand loyalty / design / B2C / rebranding / brand / differentiation / design and business
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Posted by Paul Regensburg on Mar 11, 2013 11:43:00 AM

Improving User Experience through Digital Storytelling

In a previous post, Three Cases of Websites Using Modern design Techniques, I touched upon some of the exciting new design techniques — that have become available on the web—which are beginning to change the face of the modern website. Digging down a level, these design techniques exist to serve your company's need to tell your brand story. The speed at which business is being done and the amount of noise you must cut through have elevated the need for distinctive, on-brand digital storytelling.

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Tags: web design / user experience / mobile / brand messaging / Flash / differentiation / design and business / HTML5
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Posted by Paul Regensburg on Feb 19, 2013 10:03:00 AM

What Science Can Tell us About Color and Design

Family lore has it that my design career began at age 4 when after a rain storm I came upon an oil slick in our driveway and was so astonished by the rainbow of colors that I grabbed my crayons and started to draw. Working with color has always been a pleasurable and highly intuitive and experience for me. But lately, there has been a growing number of research studies and articles about the science of why we respond a particular way to colors and design in general, which have implications for business as well as being of academic interest.

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Tags: design / science and design / design and business
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