Amidst the blow-by-blow coverage of Donald Trump, and by association, the other candidates (including Democrats), there has been surprisingly little said about the 2016 candidates' taglines and their impact, or lack thereof, thus far. This post should not be construed as an endorsement or opinion of any candidate, just their brand strategies as represented through their use of campaign taglines.
To understand the power of a tagline, look no further than Barack Obama's success in 2008 with his two taglines: “Hope” and “Change We Can Believe In.”
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