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Posted by Paul Regensburg on Nov 12, 2009 9:33:00 AM

5 Tips For Creating a Tagline That Your Client Will Fall in Love With

There are plenty of tips for creating a tagline your client will fall in love with. These are on the top of my list.
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Tags: client relationships / branding / brand messaging / differentiation / taglines
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Posted by Paul Regensburg on Nov 3, 2009 9:22:00 AM

The Truth in Branding

Last year, "authenticity" was widely touted as the new trend in branding. With all of the media clutter, companies were looking for ways to stand out. The idea of being true to who you are rather than who you think your audience wants you to be resonated and companies tried tapping into their roots to differentiate themselves.
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Tags: marketing / branding / brand messaging / differentiation
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