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Raincastle's Web Design & Branding Blog

Posted by Paul Regensburg on Mar 11, 2013 11:43:00 AM

Improving User Experience through Digital Storytelling

In a previous post, Three Cases of Websites Using Modern design Techniques, I touched upon some of the exciting new design techniques — that have become available on the web—which are beginning to change the face of the modern website. Digging down a level, these design techniques exist to serve your company's need to tell your brand story. The speed at which business is being done and the amount of noise you must cut through have elevated the need for distinctive, on-brand digital storytelling.

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Tags: web design / user experience / mobile / brand messaging / Flash / differentiation / design and business / HTML5
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Posted by Paul Regensburg on Apr 20, 2012 9:42:00 AM

What the New iPad Resolution Means for Your Website

A couple of years ago it became quickly evident how ubiquitous the iPad had become amongst our C-level and VP clients. I recall making a critical first website design presentation to a new client only to find the CEO disconcertingly playing on his iPad while I was presenting. After a few minutes of this, the CEO looked up with a grin and showed us his screen on which was our website design in perfect proportion with great resolution. He was quite pleased, and it confirmed to us that the device criteria on which we tested our work had officially expanded.

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Tags: web development / technology / web design / user experience / HTML5 / iPad
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Oct 12, 2011 3:54:00 PM

What Is HTML5 and What Does it Mean for Web Design?

HTML5 is the current buzzword in the design world; what does it entail? Should we use it? What features can it provide?

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Tags: web development / technology / web design / HTML5
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