I've spent considerable time as an agency owner putting myself in the shoes of our clients and prospects to better understand when an agency like ours, or any agency — creative, brand, web, inbound marketing, etc.— is the right investment and when it isn't; here are my insights.
Tags:
marketing /
B2B /
branding /
website /
brand /
inbound marketing
0 comments / Click here to read comments
Inbound marketing is sometimes passed over in favor of traditional marketing because it seems too complex or too time consuming. But in most cases it's more cost-effective, measurable, and successful… when done correctly.
Tags:
marketing /
marketing ecosystem /
Internet marketing /
measurement /
brand messaging /
content creation /
inbound marketing
19 comments / Click here to read comments
Chief marketing officers have never had it easy. In today’s tight economic climate and with transformational shifts in marketing technologies and trends, some would say the job of CMO is tougher than ever. But those same shifts create exciting new tools and opportunities for reaching and motivating B2B buyers.
In this conversation with seasoned CMO Mike Mitsock, we explore his thoughts on meeting today’s challenges and practical approaches for creating strong brands and generating measurable growth.
Tags:
B2B /
creativity /
inbound marketing /
digital marketing /
CMO /
healthcare IT /
analytics
0 comments / Click here to read comments
With the growth of responsive design, inbound marketing, personalization and web analytics, websites have become more complex, time-intensive and often expensive. While most clients require these services, often budgets do not keep up with technology, so agencies like RainCastle need to work smart to provide our clients the best and most current services at a reasonable cost.
Tags:
web development /
web design /
content creation /
design /
writing /
website /
content marketing /
inbound marketing
14 comments / Click here to read comments
If one believes that in life nothing is permanent, then the constant changes in the science of SEO are just a fact of life. But for those who tend to get uncomfortable with things arcane, it's good to refresh yourself now and then. Managing your website's SEO in 2014 looks a little different than it did in 2004.
Tags:
copywriting /
SEO /
content creation /
writing /
website /
content marketing /
inbound marketing /
keywords /
HubSpot Tips
12 comments / Click here to read comments
