For the most part, I'd answer yes, but at the same time, it may be inevitable.
By the time a web design trend is recognized as such, it is a fait accompli, and practically all new sites begin to look the same. Take a look at the most recent web trends such as Parallax scrolling, long scrolling pages, use of icons, full bleed images, infographics and the list goes on.
Tags:
information architecture /
SEO /
user experience /
mobile /
design /
design trends /
responsive design /
navigation /
trends /
mobile web /
analytics
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In "How to Build a B2B Website That Serves Multiple Audiences, Part I," I discussed the B2B branding and website design implications of how to create a website that effectively speaks to two or more disparate audiences. In this second part, I will adress this "multi-audience" web problem from the perspectives of information architecture, content creation and SEO.
Tags:
B2B /
information architecture /
SEO /
content creation /
website /
trends
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For much of the life of the commercial web, websites were one dimensional, essentially online brochures that over time became large and often unruly repositories of tactical content. But, in just a few short years after the recession, websites have catapulted to the 4th dimension.
Tags:
web design /
copywriting /
information architecture /
mobile /
brand messaging /
design /
content marketing /
brand /
brand positioning
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Back in January, I wrote a post on getting started with responsive design, including basic design factors and aspects, current examples, and questions to consider. Responsive design is the process of developing your website so that the site can re-format and re-size itself according to the user’s screen resolution. For example, this allows you to design your website in a four-column layout for desktop resolution that will, once it senses a change in screen resolution, change its layout to accommodate the user.
Tags:
web development /
technology /
web design /
information architecture /
responsive design
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That our clients have become more sophisticated web users is a reflection of the web not being a new medium anymore. We're finding that our clients are increasingly thinking like information architects about how their audiences will navigate to desired content. It is a time for web designers to examine long-held notions of what constitutes a good UI.
Tags:
web development /
web design /
information architecture /
user experience /
user interface /
navigation
1 comments / Click here to read comments
