Experience Matters 25 Years of Solving Nearly Every Kind of Communications Challenge


Raincastle's Web Design & Branding Blog

Posted by Paul Regensburg on Apr 21, 2011 4:10:00 PM

The Critical Path of Website Content

As we enter our seventeenth year of designing and developing websites, there are very few clients that aren't on at least their third generation websites.And with the average website needing a refresh after three years, our clients' websites are accumulating lots of content. From an SEO perspective a lot of content can be good, from a user experience angle it can become a problem. To make it easier upgrading websites with a growing body of content, we engage our clients in a collaborative process we call "Website Triage."

Read More

Tags: web development / web design / information architecture / SEO
2 comments / Click here to read comments

Posted by Paul Regensburg on Feb 23, 2011 1:55:00 PM

Five Mistaken Assumptions about Web Site Development Projects

I love a surprise! Only just don't give it to me on a web site development project. I feel pretty safe assuming my clients would agree with this. For those of you who are not web development professionals and find yourself running a web project, I thought it would be useful to dispel five mistaken assumptions about the web development process. Each of the next five posts will address one of these assumptions:

Read More

Tags: web development / CMS / web design / copywriting / information architecture / SEO
4 comments / Click here to read comments

Posted by Paul Regensburg on Feb 8, 2011 4:04:00 PM

Avoiding the 5 Pitfalls of Web Site Development

Having been in the web design and development game for over 15 years, I've seen clients and prospects fall into a set of familiar traps when it comes to the process of creating a web site. Here are five tips for avoiding the pitfalls lurking in any web development project.

Read More

Tags: web development / web design / B2B / copywriting / information architecture / brand messaging
2 comments / Click here to read comments

Posted by Paul Regensburg on Oct 25, 2010 3:51:00 PM

Web Navigation Can Be a Pain in B2B

To understand how to think about website navigation for B2B companies, it's useful to understand B2B audiences. B2B companies are often run by technical people with products and services targeted to other technical people. In our experience creating B2B websites and brands, the common tendency from a website perspective is to push products and services, because one's features or benefits outshine those of competitors. B2B websites often tend to be challenging to navigate and full of industry insider terminology. It's not unusual to find no value proposition at all.

Read More

Tags: web design / B2B / information architecture / navigation
2 comments / Click here to read comments

Posted by Paul Regensburg on Sep 28, 2010 3:48:00 PM

What Factor Determines Website Navigation Most?

I was talking to a European client this morning, He was asking me for examples of websites with navigation typical of an American company. While the client was perhaps looking for cultural distinctions, I thought that website navigation was an interesting topic and one that we are asked about often. The subject warrants a series of posts, so for the sake of brevity, this post will present the macro view. For this discussion, I will address the B2B space.

Read More

Tags: B2B / information architecture / user experience / user interface / navigation
2 comments / Click here to read comments