Leading technology companies today face one undeniable marketing fact that many other industries can conveniently ignore for the time being: in order to highlight your technology as the best in the field, you must have a substantial online marketing presence.
Raincastle's Web Design & Branding Blog
In my last blogpost, I talked about this being the Era of Design. I made the statement, “great design is about inventing and sustaining a vision.” I think that statement actually begins to describe the role of a brand more than design. Great design is about elegantly solving a particular problem, be it creative, technical or business in nature.
I read a timely blogpost on the forbes.com website today, titled “Welcome to the Era of Design.” The premise of the post is that we are living in an era in which the value of design both economically and socially is becoming indisputable. Successful global businesses founded on design principles, such as Apple, and social juggernauts like Pinterest are at the top of our collective mind. Innovation, the creation of new businesses based on well designed business models, and selling sleek products and services, benefit from well designed supply chains. The concept of well-designed user experiences and easy-to-use navigation are understood by practically everyone.
Social media: Levi's had 40% growth in Facebook likes by adding individual like buttons to their products on their website
Social media can be daunting for B2B companies: how do we use it? Who monitors it? and what's the purpose? are common questions in getting started. But social media has proven itself time and time again as an awareness builder, a platform for client interaction, and an ROI-driven.
Our clients and partners are a bright bunch; highly educated and accomplished in their fields. So it has surprised me lately in a few conversations about internet marketing, social media, content marketing, etc., that they can be uncertain or uneducated about it. It’s interesting to see that in the world with everything at our fingertips, we can still live in our own bubbles.