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Feb 23, 2012 3:33:00 PM

5 Examples of Effective Calls-to-Action

Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost immediately.

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Tags: copywriting / lead generation / Internet marketing / content creation / graphic design
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Jan 27, 2012 3:23:00 PM

Providing Incentive Prizes for Positive Online Reviews: Resourceful or Cheating?

Internet marketing is seeing nothing but growth. But in the past year, we’ve seen specifically a greater influence placed on customer reviews through review sites such as Yelp, forum sites like Quora, and social media reviews and recommendations.

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Tags: client relationships / Internet marketing / content creation
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Posted by Paul Regensburg on Jan 4, 2012 2:11:00 PM

The Altruisim of Inbound Marketing

Why does inbound marketing seem to have such an altruistic tone? Today’s marketers seek to be “partners.” They are in the business of providing valuable content that will inspire trust. Content is often something they give away – for free! The new analytic tools empower you.

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Tags: marketing / marketing ecosystem / Internet marketing / crowdsourcing
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Sep 26, 2011 1:51:00 PM

Top 5 Things We Learned at HUGS 2011

This past Friday RainCastle attended the HubSpot User Group Summit to advance our HubSpot skills and learn more about what the future of Inbound marketing holds.

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Tags: marketing / branding / marketing ecosystem / lead generation / Internet marketing / social media / measurement / brand messaging / ROI
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Posted by Paul Regensburg on Jun 7, 2011 4:38:00 PM

Surprising Twitter Usage Statistics

Today's Boston Globe published some interesting Twitter statistics that were compiled from the Pew Research Center. Here are some of the highlights:

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Tags: marketing / Internet marketing / social media
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