A couple of years ago it became quickly evident how ubiquitous the iPad had become amongst our C-level and VP clients. I recall making a critical first website design presentation to a new client only to find the CEO disconcertingly playing on his iPad while I was presenting. After a few minutes of this, the CEO looked up with a grin and showed us his screen on which was our website design in perfect proportion with great resolution. He was quite pleased, and it confirmed to us that the device criteria on which we tested our work had officially expanded.