For the most part, I'd answer yes, but at the same time, it may be inevitable.
By the time a web design trend is recognized as such, it is a fait accompli, and practically all new sites begin to look the same. Take a look at the most recent web trends such as Parallax scrolling, long scrolling pages, use of icons, full bleed images, infographics and the list goes on.
Tags:
information architecture /
SEO /
user experience /
mobile /
design /
design trends /
responsive design /
navigation /
trends /
mobile web /
analytics
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Just last year we won a terrific job by showing the client 10 competitor sites, which all looked almost exactly like theirs. The need for differentiation was alive and well.
Tags:
web development /
web design /
copywriting /
mobile /
content creation /
content marketing /
mobile web
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It’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.
Tags:
B2B /
branding /
user experience /
mobile /
content creation /
responsive design /
trends /
mobile web
28 comments / Click here to read comments
