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Raincastle's Web Design & Branding Blog

Posted by Paul Regensburg on Mar 11, 2013 11:43:00 AM

Improving User Experience through Digital Storytelling

In a previous post, Three Cases of Websites Using Modern design Techniques, I touched upon some of the exciting new design techniques — that have become available on the web—which are beginning to change the face of the modern website. Digging down a level, these design techniques exist to serve your company's need to tell your brand story. The speed at which business is being done and the amount of noise you must cut through have elevated the need for distinctive, on-brand digital storytelling.

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Tags: web design / user experience / mobile / brand messaging / Flash / differentiation / design and business / HTML5
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Nov 20, 2012 2:31:00 PM

What We're Thankful For, And One Thing We're Not (Marketing Edition)

It's the start of the holiday season and time to celebrate one of the most thoughtful (if derived from historically misguided events) days of the year: Thanksgiving. And 2012 has given us a lot to be thankful for. In light of this, we wanted to share some of the many things we at RainCastle are most grateful for this year in the world of web design and marketing. But, ever the Scrooge, couldn't resist the opportunity to highlight one particular 2012 frustration.

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Tags: web development / CMS / web design / user experience / Internet marketing / mobile / HubSpot / content creation / responsive design
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Apr 25, 2012 2:11:00 PM

What Today’s Marketing Numbers Mean for Your B2B Business – Part 3: Mobile

Mobile: Mobile queries have grown 500% in the past year and 40% of people will turn to a competitor for a mobile experience that gives them a good user experience

Ever had a frustrating experience viewing a website on your phone? Well, chances are your clients have, too. This statistic represents two key concepts: mobile search is an undeniable beast, and potential consumers will turn to a competitor if your website is not optimized for mobile to a point where it makes browsing difficult.

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Tags: web development / technology / web design / mobile
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Mar 28, 2012 11:06:00 AM

Illuminating Marketing Statistics from the NEDMA Marketing Technology Summit

Last week, we attended the New England Direct Marketing Association’s Marketing Technology Summit, and were treated to presenters from Google, Overdrive Interactive, HubSpot, Eloqua, and more. The conference centered on ways to utilize marketing technology to promote your brand, engage visitors, and create strong online relationships with future and current consumers.

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Tags: marketing / technology / SEO / email marketing / user experience / Google / social media / measurement / mobile
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Feb 9, 2012 10:29:00 AM

Should You Design a Mobile App?

In the past few months, we've covered basic tutorials on your mobile web design options, concentrating on responsive web design and mobile site design. Lastly, we'll touch upon the Apple-inspired creation of mobile applications, their growing popularity, and whether or not they are right for your business.

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Tags: web development / technology / web design / mobile
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