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Raincastle's Web Design & Branding Blog

Posted by Paul Regensburg on Mar 31, 2011 3:54:00 PM

QR Codes: Marketing Fad or Future?

Recently a client of ours for whom we do everything from web site work to direct marketing asked us to place a QR code on their next print ad. A QR code, for those unfamiliar, is a digital fingerprint — that looks like a square made up of a seemingly random organization of pixels — that when scanned with a smart phone, sends the user to a web page where the user can take advantage of an offer, buy an item, learn more etc.. In order to do this, the smart phone user must first download a “QR Reader, ” which will enable their smart phone to capture the data.

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Tags: marketing / advertising / technology / QR code
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