You are in charge of Marketing. Your competitor just launched a new site. And it's good. They have case studies, testimonials, video and interactive diagrams. What's even more disconcerting is that they are telling a compelling story with a point of view. Their copy is solid, design is modern; They got their branding right.
Your CEO is not happy, wants to see something done about it and wants results fast... but within a budget. How do you get it done?
Tags:
web design /
B2B /
branding /
brand messaging /
design /
rebranding /
brand /
brand positioning /
analytics
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My mother taught me how to write. My father taught me how to defend myself (verbally). Art Center College of Design taught me how to present my ideas. But none of these venerable resources taught me how to read minds. What does mind reading have to do with marketing or design: practically everything.
Tags:
marketing /
web design /
B2B /
branding /
rebranding /
brand /
design and business /
Web Design Strategy /
Marketing for Consultants /
branding for websites
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The other day, I saw a website for an agency that uses the tagline, "We Work on Your Business, Not Just Your Website." I related to the line's strategic positioning and have to admit to being disappointed that I hadn't come up with it myself.
Tags:
marketing /
web design /
B2B /
branding /
brand messaging /
design /
rebranding /
website /
brand /
taglines
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What can cause a web design project to go over budget or off schedule? This question is often asked of web firms. Similarly, client's ask, "What can we do to ensure success with our website project?"
Good news, bad news: this is not rocket science. In design, success is often subjective. Reigning in subjectivity is where we can realize economies, both in money and in time. To that end, the following recommendations apply to a majority of website projects, regardless of industry and irrespective of intentions.
Tags:
web development /
web design /
responsive design /
rebranding /
website /
design and business /
Web Design Strategy
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Sometimes when people come to us for "branding," I quickly ascertain that what they really mean is an updated "visual identity."
"So, you're looking for help integrating your vision, competitive positioning, audience messaging, market perception and corporate culture," I might ask. Just as often they respond, "I just need an update to our logo, collateral templates, PowerPoint, web design, etc." For many, the visual manifestations of a brand are "The Brand."
Tags:
web design /
branding /
design /
design thinking /
rebranding /
brand /
differentiation /
design and business /
Web Design Strategy /
branding for websites
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