Friends,
I thought you might be interested to read my Guest Blogpost for "Beyond the Hype," the blog for our partner, Lois Paul and Partners. The piece was for their Digital Leaders Series and focuses on the marriage between brands and social media stategy.
Tags:
social media
1 comments / Click here to read comments
Entering the social media world without a clearly defined strategy is full of perils. Clients who come to us for branding or a website or marketing programs sometimes want to throw in a little social media, lest they be left behind or miss out on an important channel.
Tags:
marketing /
client relationships /
branding /
social media /
content strategy
3 comments / Click here to read comments
I've never written an annual "State of the Website" blog and endeavor for it to be more relevant than the State of the Union speeches have become. As the leader of a company that has been designing websites for 20 years, a recent blogpost by Michael Brenner, titled "Is the corporate Website Dead?" certainly caught my eye.
Tags:
web design /
B2B /
SEO /
social media /
RainCastle /
B2C /
trends /
blogging
6 comments / Click here to read comments
It's 2013 – do you know where your marketing is? The thought should scare you, a bit. Or at least scare you into action. Chances are, your prospects are online, and if they're not, they will be soon. In the meantime, there are still people online talking about your brand, services, successes, and shortcomings. Why risk your reputation by ignoring this community or by alienating them with outdated marketing techniques?
Tags:
marketing /
SEO /
lead generation /
Google /
Internet marketing /
social media /
measurement /
content creation /
ROI /
inbound marketing /
new business development
21 comments / Click here to read comments
The end of each year always serves as a time to reflect, and this year, I was pleased to see the growing B2B investment in content marketing and other online pull marketing techniques. It came to mind that there were a fair number of non-traditional case study examples highlighting this push, and that looking to these examples may encourage even more creative B2B planning in 2013.
Tags:
B2B /
email marketing /
Internet marketing /
social media /
measurement /
content creation /
PR /
video /
viral
30 comments / Click here to read comments
