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Raincastle's Web Design & Branding Blog

Aug 17, 2012 11:31:00 AM

How to Best Market Your Tech Product (or Service)

Leading technology companies today face one undeniable marketing fact that many other industries can conveniently ignore for the time being: in order to highlight your technology as the best in the field, you must have a substantial online marketing presence.

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Tags: marketing / technology / lead generation / Internet marketing / social media / content creation / Facebook / Twitter / new business development
49 comments / Click here to read comments

Jun 14, 2012 10:38:00 AM

3 Steps to Building Brand Loyalty Using Social Media

There’s still concern in the B2B community about just how important social media is in creating and sustaining relationships with partners and clients. But when it comes to building brand loyalty online, social media is the most beneficial tool available.

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Tags: client service / client relationships / B2B / social media / brand messaging / Facebook / Twitter / brand loyalty
17 comments / Click here to read comments

May 18, 2012 11:12:00 AM

GM Dropped Its Facebook Ads, Should You?

The Wall Street Journal broke the news on Wednesday that automobile giant General Motors has decided to discontinue its Facebook advertising efforts, which previously accounted for $10 million of its $1.8 billion ad spending.

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Tags: marketing / advertising / social media / Facebook
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Apr 27, 2012 3:08:00 PM

Are Companies Liable for Employees’ Social Media Accounts?

On Wednesday, I was fortunate enough to put on a webinar with our partner, Launch In US Alliance; a company that helps international technology companies looking to expand into the U.S. market. The webinar, What You Need to Know About Social Media When Expanding Into the U.S., allowed me to connect with B2B professionals here and overseas who share my enthusiasm for social media.

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Tags: social media / employee management
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Apr 18, 2012 3:38:00 PM

What Today’s Marketing Numbers Mean for Your B2B Business – Part 2: Social Media

Social media: Levi's had 40% growth in Facebook likes by adding individual like buttons to their products on their website

Social media can be daunting for B2B companies: how do we use it? Who monitors it? and what's the purpose? are common questions in getting started. But social media has proven itself time and time again as an awareness builder, a platform for client interaction, and an ROI-driven.

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Tags: marketing / Google / Internet marketing / social media / Facebook
6 comments / Click here to read comments