Leading technology companies today face one undeniable marketing fact that many other industries can conveniently ignore for the time being: in order to highlight your technology as the best in the field, you must have a substantial online marketing presence.
Raincastle's Web Design & Marketing Blog
There’s still concern in the B2B community about just how important social media is in creating and sustaining relationships with partners and clients. But when it comes to building brand loyalty online, social media is the most beneficial tool available.
The Wall Street Journal broke the news on Wednesday that automobile giant General Motors has decided to discontinue its Facebook advertising efforts, which previously accounted for $10 million of its $1.8 billion ad spending.
On Wednesday, I was fortunate enough to put on a webinar with our partner, Launch In US Alliance; a company that helps international technology companies looking to expand into the U.S. market. The webinar, What You Need to Know About Social Media When Expanding Into the U.S., allowed me to connect with B2B professionals here and overseas who share my enthusiasm for social media.
Social media: Levi's had 40% growth in Facebook likes by adding individual like buttons to their products on their website
Social media can be daunting for B2B companies: how do we use it? Who monitors it? and what's the purpose? are common questions in getting started. But social media has proven itself time and time again as an awareness builder, a platform for client interaction, and an ROI-driven.