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Mar 28, 2012 11:06:00 AM

Illuminating Marketing Statistics from the NEDMA Marketing Technology Summit

Last week, we attended the New England Direct Marketing Association’s Marketing Technology Summit, and were treated to presenters from Google, Overdrive Interactive, HubSpot, Eloqua, and more. The conference centered on ways to utilize marketing technology to promote your brand, engage visitors, and create strong online relationships with future and current consumers.

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Tags: marketing / technology / SEO / email marketing / user experience / Google / social media / measurement / mobile
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Mar 16, 2012 2:20:00 PM

Google Announces Long-Term Search Overhaul to Incorporate Semantic Search

Google announced yesterday that in the coming years the company will overhaul its search algorithm and results to incorporate “semantic search,” according to an article from the Wall Street Journal.

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Tags: SEO / Google / social media
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Posted by Paul Regensburg on Mar 2, 2012 4:13:00 PM

Why Facebook Timeline is a Game Changer for Small B2B Companies

Facebook is an increasingly important tool for both company marketing and customer engagement. The now ubiquitous social media platform is an integral part of much of the population's day-to-day life, and marketers have been able to infuse their brands almost seamlessly into this everyday habit.

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Tags: social media / Facebook / user interface
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Jan 11, 2012 2:14:00 PM

Pinterest, Instagram, and Tumblr: 3 Visual Social Platforms Poised for Branded Growth in 2012

While content is king in many inbound marketing circles, certain social sharing platforms are rising to the top to be the "next big thing" by catering to a long-held design standard: people respond to visual brand representations.

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Tags: technology / branding / social media
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Nov 16, 2011 3:28:00 PM

Creating a Google+ Brand Page: Experiments and Tips

On Monday, Google+ rolled out its brand pages for businesses, and while the social network has lost most of its steam since the initial hype, marketers are still rushing to create branded profiles.

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Tags: marketing / branding / Google / social media
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