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Dec 17, 2012 10:34:00 AM

Top 5 B2B Marketing Wins of the Year

The end of each year always serves as a time to reflect, and this year, I was pleased to see the growing B2B investment in content marketing and other online pull marketing techniques. It came to mind that there were a fair number of non-traditional case study examples highlighting this push, and that looking to these examples may encourage even more creative B2B planning in 2013.

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Tags: B2B / email marketing / Internet marketing / social media / measurement / content creation / PR / video / viral
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Dec 22, 2011 4:05:00 PM

The Top 5 Holiday Marketing Campaigns of 2011

Every year, companies compete for the onslaught of holiday shopping dollars by putting their best creative foot forward, creating targeted marketing campaigns that evoke the best and worst of the holiday season.

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Tags: marketing / advertising / video
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Posted by Paul Regensburg on Dec 8, 2009 10:02:00 AM

Using Video to Put a New Spin on an Old Story

I'm struck by a wistfulness in some of my clients when we work together. They tell me that the work on which we collaborate — creating their brand and web experiences is the most fun they have in their job. I'm happy to represent that for them and feel that as hard as we all work, it's important to find some joy and perhaps tap into that passion that originally led us down the path to where we are today.

My job seems to many to be fun. My company makes things. There is creativity in what we produce and subjectivity in how it is received by clients. But, while this is true, even in our field, there is repetitiveness and some of the mundane. Back in June, I began thinking about a fresh way to convey how RainCastle thinks, on our new website, which has now launched. Watching HBO's "In Treatment" one night, I had an inspiration. For those of you unfamiliar with "In Treatment," Gabriel Byrne, a terrific actor, plays the part of a psychiatrist and each night of the week he sees a different patient. These dramatic and expertly crafted sessions make up the show. You get to follow psychiatrist, Dr. Paul Weston (Byrne's character), as he guides each patient through issues and crises, in most cases toward greater self-awareness. I've often felt there are parallels with how we consult with our clients, and the approach of a shrink. We're both diagnosing a problem by analyzing a symptom and sometimes delving into its root cause. In our case the patient may have an underperforming website, marketing campaign or brand.

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Tags: branding / email marketing / social media / video
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