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Raincastle's Web Design & Branding Blog

Dec 17, 2012 10:34:00 AM

Top 5 B2B Marketing Wins of the Year

The end of each year always serves as a time to reflect, and this year, I was pleased to see the growing B2B investment in content marketing and other online pull marketing techniques. It came to mind that there were a fair number of non-traditional case study examples highlighting this push, and that looking to these examples may encourage even more creative B2B planning in 2013.

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Tags: B2B / email marketing / Internet marketing / social media / measurement / content creation / PR / video / viral
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Jul 12, 2012 4:13:00 PM

Capitalizing on a Trend: the merits of "Catvertising"

Catvertising is the future, and we're on board.

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Tags: advertising / user experience / brand loyalty / viral / trends
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