The end of each year always serves as a time to reflect, and this year, I was pleased to see the growing B2B investment in content marketing and other online pull marketing techniques. It came to mind that there were a fair number of non-traditional case study examples highlighting this push, and that looking to these examples may encourage even more creative B2B planning in 2013.
Tags:
B2B /
email marketing /
Internet marketing /
social media /
measurement /
content creation /
PR /
video /
viral
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Catvertising is the future, and we're on board.
Tags:
advertising /
user experience /
brand loyalty /
viral /
trends
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