Where brand messaging and web design intersect, successful websites result. This is the lens through which discussions of web best practices and trends are best viewed. Best practices, like trends, are constantly evolving measures, but where trends are a measure of popularity, best practices are about quality standards. Here, I offer a mix of universal best practices, and with the ruthless speed-of-change in mind, a few that reflect the current era of web design.
Tags:
web design /
B2B
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Digital developments have brought businesses closer to clients than ever before. Presentation is key when it comes to connecting with potential clients, and that is exactly where RainCastle comes in. And we aren’t the only people that think so.
Tags:
web design /
rebranding /
Product Naming /
corporate naming /
Company Naming /
animated video /
brand identity
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Am I nuts?! Why would I, the owner of a web design and marketing agency say that? Am I trying to make a fine distinction about the word "need?" Or is it just a provocative headline?
Tags:
web design
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The most critical first step in a website design project is to define your intention. Many business people seeking a new website identify their situation, but fail to define their intention in an actionable way.
Tags:
web design
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