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Raincastle's Web Design & Marketing Blog


Posted by Paul Regensburg on Jan 22, 2013 4:34:00 PM

Three Cases of Websites Using Modern Design Techniques

As visual storytellers, we are always looking out for exciting new online tools and techniques to build strong digital brands. Up until fairly recently, for the most part, websites have guided users down the navigational path using the “page paradigm.” On a typical site, one is met with a top navigation, and dropdown menus that when clicked transport you to an internal page that has the limited content predefined by the information architecture. This has been fine overall and we’ve built and continue to build many successful websites using this approach.

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Tags: web development / technology / web design / brand messaging / responsive design
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Nov 20, 2012 2:31:00 PM

What We're Thankful For, And One Thing We're Not (Marketing Edition)

It's the start of the holiday season and time to celebrate one of the most thoughtful (if derived from historically misguided events) days of the year: Thanksgiving. And 2012 has given us a lot to be thankful for. In light of this, we wanted to share some of the many things we at RainCastle are most grateful for this year in the world of web design and marketing. But, ever the Scrooge, couldn't resist the opportunity to highlight one particular 2012 frustration.

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Tags: web development / CMS / web design / user experience / Internet marketing / mobile / HubSpot / content creation / responsive design
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Posted by Paul Regensburg on Oct 10, 2012 4:08:00 PM

The Value of a Great Website Process

What happens when the self-service digital ethos in which we are living is applied to a website design and development process?

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Tags: web design / web development / client service / client relationships / writing / content creation
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Jun 27, 2012 9:50:00 AM

Diving Into Responsive Design: What are the main challenges?

Back in January, I wrote a post on getting started with responsive design, including basic design factors and aspects, current examples, and questions to consider. Responsive design is the process of developing your website so that the site can re-format and re-size itself according to the user’s screen resolution. For example, this allows you to design your website in a four-column layout for desktop resolution that will, once it senses a change in screen resolution, change its layout to accommodate the user.

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Tags: web development / technology / web design / information architecture / responsive design
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Apr 25, 2012 2:11:00 PM

What Today’s Marketing Numbers Mean for Your B2B Business – Part 3: Mobile

Mobile: Mobile queries have grown 500% in the past year and 40% of people will turn to a competitor for a mobile experience that gives them a good user experience

Ever had a frustrating experience viewing a website on your phone? Well, chances are your clients have, too. This statistic represents two key concepts: mobile search is an undeniable beast, and potential consumers will turn to a competitor if your website is not optimized for mobile to a point where it makes browsing difficult.

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Tags: web development / technology / web design / mobile
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