Cruise around most neighborhoods this time of year and you'll see people outside pruning, fertilizing, watering and planting. Like a garden, your website is a living, growing thing. Many people believe that maintaining a website is a lot of work, so we've brainstormed six quick ways to revitalize your website design that will improve your marketing and visitor engagement.
Raincastle's Web Design & Branding Blog
In "How to Build a B2B Website That Serves Multiple Audiences, Part I," I discussed the B2B branding and website design implications of how to create a website that effectively speaks to two or more disparate audiences. In this second part, I will adress this "multi-audience" web problem from the perspectives of information architecture, content creation and SEO.
Maybe it is the function of the multi-product, multi-tasking, multi messaged nature of businesses these days but it seems that practically all of our clients share a common problem, which is how to create B2B websites that effectively speak to two or more disparate audiences — without diluting the user experience for each of those audiences. In this two-part blog post, I will address this "multi-audience" web problem, which spans brand, design, information architecture, content creation, and SEO.
B2B Branding for Multiple Web Audiences
Businesspeople understand the need for a market strategy, some understand the need for a brand strategy but relatively new on the marketing landscape is the need for a “content strategy.” So, what is a content strategy, why do you need it and how do you create one?
Having a content strategy is at the heart of what makes a website a lead generation tool vs. a static brochure-ware experience. Initially, the driving force behind corporate websites was that the technology existed to create them and that all of one’s competitors had one. The recipe for creating a website became standardized:
In my last post, I discussed the pros and cons of Responsive website design and concluded that, while not perfect, the pros outweigh the cons. Now that you may be ready to take the plunge, let's talk about what makes a Responsive design successful and why your site may need a face lift.