DrivingRain - RainCastle's Web Design and Branding Blog

Posted by Paul Regensburg on Feb 24, 2014 5:44:00 PM

5 Steps for Saving $ on a Website Design Project

With the growth of responsive design, inbound marketing, personalization and web analytics, websites have become more complex, time-intensive and often expensive. While most clients require these services, often budgets do not keep up with technology, so agencies like RainCastle need to work smart to provide our clients the best and most current services at a reasonable cost.

Tags: web development / web design / content creation / design / writing / website / content marketing / inbound marketing
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Posted by Paul Regensburg on Feb 9, 2014 4:05:00 PM

SEO Tips for 2014

If one believes that in life nothing is permanent, then the constant changes in the science of SEO are just a fact of life. But for those who tend to get uncomfortable with things arcane, it's good to refresh yourself now and then. Managing your website's SEO in 2014 looks a little different than it did in 2004.

Tags: copywriting / SEO / content creation / writing / website / content marketing / inbound marketing / keywords / HubSpot Tips
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Posted by Paul Regensburg on Aug 1, 2013 4:05:00 PM

5 Reasons Why You Need a Website Content Editor

I've seen many clients, who with the best of intentions fall into the same rut year after year. There are certain universal truths about successful websites; one of them is that on website projects that include a quality content editor as part of the dedicated team, the process is smoother, stays on schedule and client satisfaction is high.

Tags: web development / copywriting / user experience / brand messaging / content creation / writing / brand
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Posted by Paul Regensburg on Mar 26, 2013 4:25:00 PM

6 Steps for Getting People to Read Your E-mail

If you've ever struggled to convey a lot of information in an email — knowing the recipient or recipient type (hint: client) doesn't read, but skims content — and did not receive any response, then the article I just read in Fast Company is for you.

Tags: branding / copywriting / writing / inbound marketing
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Posted by Paul Regensburg on Oct 10, 2012 4:08:00 PM