We've been asked recently by some global companies seeking to increase their U.S. business,"What makes an effective website for the U.S. market?" This article is addressed to them but the answer represents general best practices.
Tags:
web development /
web design /
branding /
SEO /
user experience /
writing /
user interface /
navigation
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In our many Web engagements clients often question whether they need an outside writer on the project. The reason for rumination is usually either related to budget or whether internal resources have the time to get the job done. From experience I believe that hiring an outside writer is necessary and often mandatory. Here are five reasons to consider:
Tags:
branding /
copywriting /
SEO /
brand messaging /
writing
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When asked for our elevator pitch, I describe RainCastle first and foremost as business problem solvers, with brand strategies and websites the mediums we happen to use to solve the problems. We've been most successful when clients have shared their business problems and we've collaborated on the solution. Inherent to this equation is the combination of our strategic value and tactical execution.
Tags:
writing /
RFP
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I've been blogging for a month and am taking a decidedly organic approach by writing about whatever issues are on my mind. This may be a bit scattershot, but it's natural to me and I am beginning to formulate thoughts about what will make the blog successful. Here are 5 things I've learned in creating an effective blog.
Tags:
client relationships /
writing /
Mad Men /
blogging
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